The 3DEXPERIENCE platform helps different people within a business – technical and non-technical alike – work together on new ideas and truly understand their consequences. Effectively it gives businesses the chance to navigate future possibilities.
Two short words captured the idea of innovation (“IF”) and collaboration (“WE”) also formed the beginning of the questions and statements that kick off most discussions about where a business might go in the future. The “IF WE” campaign was born.
This simple idea sparked a major global advertising campaign – including high-impact advertising across TV, out-of-home, print and digital.
Ray Brennan - Freelance Advertising Creative Director
Behind the scenes USA